Earn Dual Certification
Certified Digital Marketing & Analytics Boost Your Skills for Today’s Data-Driven World!
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- Study on the go, 100% online
- Personalized learning & Networking opportunities
- Global recognized Edutech Co. to boost your career
- Guaranteed to Run 40+ Live sessions in the Next 90 Days
- 50+ Hours of E-Learning & study material Access
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Program Duration
1 month program
Free Upscore
Professional Membership
Learning Format
Live, Online, Interactive
Bonus
Certification
Online CHRP Program Overview
The Online Certified Digital Marketing and Analytics Program is designed to equip professionals with the skills needed to excel in today’s data-driven marketing landscape. This comprehensive program covers essential digital marketing strategies, including SEO, social media marketing, content marketing, email marketing, and PPC advertising. Participants will also gain a deep understanding of web analytics, learning how to track and measure campaign performance using industry-standard tools like Google Analytics. The curriculum is tailored for real-world applications, ensuring that learners can immediately apply their skills to improve marketing outcomes.
This program is ideal for marketers, business owners, and career-changers, the program offers flexible online learning that fits around busy schedules. With hands-on projects, case studies, and expert-led training, participants will learn to create data-driven strategies that boost engagement and drive growth. Upon completion, graduates will receive a recognized certification, validating their expertise in digital marketing and analytics, and enhancing their career prospects in a competitive job market.
Why Is This Program a Game-Changer?
- Globally Recognized Certification: Earn a certification that boosts your HR credentials and career prospects.
- 100% Online Learning: Enjoy the convenience of studying at your own pace, anytime and anywhere.
- 40+ Hours of Comprehensive Training: Gain in-depth knowledge through interactive online content
- Live Expert-Led Sessions: Participate in live sessions with industry experts for practical insights and guidance.
- Hands-On Projects: Work on assignments that simulate real HR challenges and build practical skills.
- Networking Opportunities: Connect with fellow HR professionals and expand your industry network.
- Personalized Learning Paths: Tailor your learning experience to focus on areas that align with your career goals.
- Access to Learning Resources: Enjoy lifetime access to course materials, ensuring continuous learning and development.
Key Skills You'll Master
- SEO (Search Engine Optimization) – Enhance your website's visibility and drive organic traffic.
- PPC Advertising – Create, manage, and optimize pay-per-click campaigns for maximum ROI.
- Content Marketing – Develop compelling content strategies that attract and retain customers.
- Social Media Marketing – Build and grow an engaged audience across social platforms.
- Web Analytics – Analyze website data using tools like Google Analytics to measure performance.
- Conversion Rate Optimization (CRO) – Increase the percentage of website visitors who take desired actions.
- Email Marketing – Design impactful email campaigns to nurture leads and boost conversions.
- Data-Driven Decision Making – Use data insights to refine marketing strategies and improve outcomes.
- Keyword Research – Discover and utilize valuable keywords for SEO and content marketing.
- Landing Page Optimization – Create and optimize landing pages for better lead generation and sales.
Browse online CHRP Program
Stand out in
your field
Use the knowledge and skills you have gained to drive impact at work and grow your career.
Learn at your
own pace
On your computer, tablet or phone, online courses make learning flexible to fit your busy life.
Earn a valuable credential
Showcase your key skills and valuable knowledge
Three Routes to Achieve Certification
4
MONTHS
Diploma A fast-track program designed to build foundational skills in digital marketing and analytics.
6
MONTHS
Advanced Diploma Combines in-depth learning with hands-on experience through a 2-month paid internship, offering practical industry exposure.
10
MONTHS
Master Diploma/Post Graduate Master Diploma (Includes 6-Month On-Job Training) Comprehensive training with 6 months of on-the-job experience to master advanced concepts and gain extensive real-world skills.
CHRP Certification Course Curriculum
Eligibility
To enroll in the CHRP Certification Course, candidates should meet the following criteria:
- Educational Qualification: A bachelor’s degree in any discipline is required. A background in HR, business management, or related fields is preferred but not mandatory.
- Professional Experience (Optional): While prior experience in HR or related fields is not mandatory, it can be beneficial. Freshers, HR professionals, or individuals aspiring to transition into HR are all welcome.
- Skills and Interest: A keen interest in human resource management, people skills, and a desire to learn and grow in the HR domain.
This course is ideal for recent graduates, entry-level HR professionals, or anyone looking to develop a strong foundation in human resources.
Program Outline
- Overview of Digital Marketing
- Importance and Benefits of Digital Marketing
- Key Components and Channels
- Digital Marketing vs. Traditional Marketing
- Understanding Search Engines and Algorithms
- Keyword Research and Analysis
- On-Page and Off-Page SEO Techniques
- SEO Tools and Best Practices
- Developing a Content Strategy
- Types of Content (Blogs, Videos, Infographics)
- Content Creation and Distribution
- Measuring Content Performance
- Overview of Social Media Platforms
- Developing a Social Media Strategy
- Creating Engaging Content for Social Media
- Analyzing Social Media Performance
- Introduction to PPC and Google Ads
- Creating Effective Ad Campaigns
- Budgeting and Bidding Strategies
- Tracking and Analyzing PPC Performance
- Building an Email List
- Crafting Effective Email Campaigns
- A/B Testing and Optimization
- Analyzing Email Campaign Performance
- Introduction to Web Analytics
- Setting Up Google Analytics
- Analyzing Website Traffic and User Behavior
- Creating Reports and Dashboards
- Understanding User Experience (UX)
- Techniques for Improving Conversion Rates
- A/B Testing and Multivariate Testing
- Tools for CRO
- Introduction to Marketing Automation
- Tools and Software for Automation
- Creating Automated Campaigns
- Measuring the Impact of Automation
- Overview of Generative AI Technologies
- Using AI for Content Creation
- AI Tools for Marketing Automation
- Ethical Considerations in AI Marketing
- Real-World Application of Skills Learned
- Development of a Comprehensive Digital Marketing Strategy
- Presentation and Feedback Session
- Emerging Trends in Digital Marketing
- Adapting to Changes in Consumer Behavior
- The Role of Data Privacy and Security
- Future Technologies in Digital Marketing
The Minds Behind the Training
HR Trainer Professional / Lawyer / POSH Consultant / Mentor / Trainer / Coach
Dr. V. A. Malarvizhi is a distinguished HR professional, lawyer, and seasoned trainer with over 25 years of experience in the fields of Human Resources, training, and legal consulting. Since starting her career in 1997, she has established herself as a trusted expert and mentor, known for her deep knowledge, practical insights, and versatile skill set. As a POSH (Prevention of Sexual Harassment) consultant, HR trainer, and accomplished coach, Dr. Malarvizhi has guided countless professionals and students, equipping them with the skills needed to excel in today’s competitive environment.
HR Trainer Professional
Mrs. Andhe Geetha Mahalaxmi is a dedicated and accomplished professional in the field of Human Resources, holding a Master’s degree in MBA HR. With a strong passion for developing future HR leaders, she brings a wealth of knowledge and hands-on experience to the table, making her a sought-after trainer and mentor in the HR domain.
HR & Soft skills Trainer Professional
Mrs. A.V. Swathi is a seasoned educator and trainer with a distinguished career spanning over 14 years in the fields of Human Resources and Finance. She holds a Master’s degree in MBA, specializing in HR and Finance, and is recognized for her expertise in both domains. With a passion for teaching and a commitment to shaping the future of students, Mrs. Swathi has been an influential lecturer and trainer, delivering impactful training sessions and workshops at various colleges.
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Why UpScore Stands Out
- Proven Track Record: With over 30 years of experience, UpScore has built a solid reputation for excellence in online certification programs across various fields.
- 100% Online Learning: Our courses are entirely online, offering the flexibility to learn from anywhere, anytime, making education accessible to all.
- University Affiliations: We partner with esteemed universities, ensuring that our programs meet high academic standards and provide learners with valuable credentials.
- Industry Expertise: Our network includes accomplished alumni and advisory members who bring real-world experience, enriching our curriculum and keeping it relevant.
- Recognition and Credibility: Certifications awarded by Vision Digital India are recognized and respected in the industry, giving you a competitive advantage.
- Comprehensive Support: We offer ongoing support throughout your learning journey, including access to resources, mentorship, and networking opportunities.